Admiral Markets
Business Systems Owner · Technical Project Manager · Business Analyst
Owned the evolution and operational delivery of an internal CRM ecosystem supporting Sales, Marketing, Customer Support, Compliance, BI, Finance and Management.
- Translated business initiatives into implementable changes with stakeholders, an external CRM integrator and internal engineering teams.
- Managed roadmap, backlog, estimates, releases, risks, UAT and acceptance across development, support, strategic work and integrations.
- Prepared TCO and build-vs-buy analysis, validated contractor effort reports and supported cost and capacity decisions.
- Introduced Service Desk, prioritisation and dependency-management practices and improved Jira delivery workflows.
- 90% of releases met initial estimates
- 10× reduction in reported CRM issues
- 3× faster request resolution
- ~30% lower development and maintenance cost